Bridgestone and Firestone’s Inside Lane is a transformative tire buying experience. From pre-store research and scheduling via mobile to in-store shopping via touch screen kiosk and tablet, Inside Lane empowers the customer to make a well-informed tire purchase.
As this project’s Creative Director, I led a team of Art Directors, Designers, Copywriters, Information Architects and Motion Designers in the concept, experience, messaging and branding of the Inside Lane experience.
Interactive touch screen experience
