Atlanta Photographer & Creative Director

Inside Lane

Bridgestone and Firestone’s Inside Lane is a transformative tire buying experience. From pre-store research and scheduling via mobile to in-store shopping via touch screen kiosk and tablet, Inside Lane empowers the customer to make a well-informed tire purchase.

As this project’s Creative Director, I led a team of Art Directors, Designers, Copywriters, Information Architects and Motion Designers in the concept, experience, messaging and branding of the Inside Lane experience.

 

Inside Lane

 

Interactive touch screen experience

 

Inside Lane

 

Inside Lane

 

Inside Lane

Asheville Trails
Design & Experiences
Asheville Trails
Residential Photography
Photography
Residential Photography
Landscape Architecture
Photography
Landscape Architecture
Travel Landscapes
Photography
Travel Landscapes
Inside Lane
Bridgestone & Firestone
Design & Experiences
Inside Lane
Atlanta Trails
Design & Experiences
Atlanta Trails
Delta.com
Delta Air Lines
Design & Experiences
Delta.com
Touch the Future of Travel
Delta Air Lines
Design & Experiences
Touch the Future of Travel
Fuzzy Duck
MopTop Hair
Design & Experiences
Fuzzy Duck
ECHO
AT&T
Design & Experiences
ECHO
Animals
Photography
Animals
Maybelline
Maybelline New York
Design & Experiences
Maybelline
Bridgestone
Bridgestone
Design & Experiences
Bridgestone
Dolphin Surf
Dolphin Secure
Design & Experiences
Dolphin Surf
Georgia Landscapes
Photography
Georgia Landscapes
Architecture
Photography
Architecture
Details
Photography
Details